If you tend to browse the skincare aisles or social media — especially the Gen Z side of things — you've probably heard about the concept of "clinical beauty."
Clinical beauty is a term that has gained traction in recent years, and it refers to the intersection of science and skincare. At its core, it is all about using advanced research and technology to create products that are not only effective but also safe and inclusive for all skin types.
One brand that embodies this philosophy is us: Plantkos, a clinically inclusive and pharmaceutically tested skincare company that focuses on melanin-rich skincare.
If you want to learn how our products work and the importance of clinical beauty today, keep on reading!
We Are Plantkos!
Plantkos is a skincare brand founded by us: a couple of pharmacists who were inspired to create a clinically inclusive range of skincare products to address common skin concerns for all types and tones of skin.
The brand's origins can be traced back to when our daughter was born with a rare skin condition called pigmentary mosaicism. This sparked our curiosity about the relationship between ingredient synergies and skin physiology.
Through research, we learned that the most common skin concerns across all ages, races, and genders were dehydration, irritation, and hyperpigmentation, which are often caused by a weakened skin barrier and microbiome.
Moreover, we also discovered that these conditions appear more frequently and more dramatically in people with melanin-rich skin, such as those of Indian, African, and Native American descent.
One of the key problems that we initially identified is that skincare products have historically been formulated for and tested primarily on people with white and light skin, which left a significant gap in the market for skincare that is effective for those with melanin-rich skin.
In response, Plantkos created our very own line of "phyto-clinical skincare," which is formulated and tested to address dehydration, irritation, and hyperpigmentation all at once and for all skin types.
Today, our brand's mission is to bridge the gap between clinically proven efficacy, ingredient safety, and inclusivity to empower people with compromised skin and bring them the best skincare solution that works for everyone!
The Definition of Clinical Beauty
Currently, the philosophy of clinical beauty is rooted in the idea that beauty should be backed by science and that products should be developed using cutting-edge research and technology — and that's exactly what Plantkos does!
It is all about creating skincare products that are not only effective but also safe and inclusive for any skin type.
This philosophy is grounded in the understanding that everyone's skin is unique, and therefore a one-size-fits-all approach to skincare will not work.
Clinical beauty takes into account individual differences such as skin type, ethnicity, and any underlying skin conditions. Brands that subscribe to this philosophy also take the time to understand the mechanisms of the ingredients in their products and how they interact with the skin.
On top of this, clinical beauty also prioritizes the use of safe and non-toxic ingredients as well as clinical testing (both in vitro and in vivo) to ensure the effectiveness of the products. It also emphasizes the education of consumers about the science behind the chosen ingredients of every cleanser, serum, and lotion.
In short, the definition of clinical beauty is about creating products that are effective, safe, and inclusive for all skin types with a foundation of scientific research and transparent communication.
It is about providing a more personalized and effective approach to skincare to anyone, anywhere!
Why Invest in Clinical Beauty Products
Investing in clinical beauty products such as those offered by Plantkos can provide a number of benefits for your skin!
First and foremost, clinical beauty products are backed by scientific research and have undergone rigorous testing to demonstrate their effectiveness. This means you can trust the product to deliver the results that it claims to and that it is safe to use.
Additionally, Plantkos's mission is to bridge the gap between clinically proven efficacy, ingredient safety, and inclusivity, so we made sure to test on a diverse group of people to make sure it's effective for all skin types and tones.
With a clinical beauty product, you can be confident that it has been designed to address specific skin concerns and that it is appropriate for your unique needs.
Secondly, Plantkos is focused on developing and providing clinical beauty products that address common skin concerns such as dehydration, irritation, and hyperpigmentation, which are often caused by a weakened skin barrier and microbiome.
Our products are designed to strengthen the skin barrier and improve the microbiome, resulting in healthier, more radiant skin.
In addition to the benefits for your skin, investing in clinically proven beauty products can also provide peace of mind.
Rather than experimenting with a variety of products that may or may not work for you, a clinically proven product ensures that you are making a smart and informed purchase!